Privacy Policy

1. Information We Collect

We collect information that you provide directly to us, as well as information automatically collected when you use our website.

Information You Provide:

  • Name, email address, phone number
  • Shipping and billing address
  • Payment information (processed securely by our payment processor)
  • Order history and preferences
  • Communications with us (email and Instagram)

Automatically Collected Information:

  • IP address, browser type, device information
  • Pages visited, time spent on site, referring URLs
  • Cookies and similar tracking technologies
  • Shopping behavior and cart activity

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Send you order confirmations, shipping updates, and customer service communications
  • Send marketing emails only if you have opted in
  • Improve our website, products, and services
  • Detect and prevent fraud
  • Comply with legal obligations
  • Analyze trends and user behavior

3. Information Sharing

We do not sell your personal information. We may share your information with:

  • Service Providers: Shopify for our catalogue, checkout and orders; Tapstitch and carriers for production and delivery; Vercel for website hosting and performance diagnostics; our email provider for support correspondence.
  • Legal Requirements: When required by law, court order, or government request
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • With Your Consent: When you explicitly agree to share your information

4. Marketing Communications

Purchasing or contacting us does not automatically subscribe you to marketing. Marketing email requires a separate opt-in. We are not operating an SMS marketing programme at launch. You can opt out of marketing at any time:

  • Email: Click "unsubscribe" at the bottom of any marketing email
  • Contact: Email support@bwack.vip to withdraw your marketing consent

Note: Even if you opt-out of marketing, we'll still send transactional messages (order confirmations, shipping updates, etc.).

5. Cookies & Tracking Technologies

This website uses browser storage to remember your selected size and, when present, a referral code for up to 30 days. Shopify uses its own cookies and similar technologies for cart, checkout and security. Vercel provides performance diagnostics. We do not require marketing consent to shop.

You can control cookies through your browser settings, but disabling certain cookies may limit site functionality.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure. We use:

  • SSL encryption for data transmission
  • Secure payment processing (PCI-DSS compliant)
  • Access controls and authentication

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Retention depends on the purpose and applicable record-keeping requirements:

  • Order and correspondence data: for fulfilment, customer support and applicable legal or record-keeping obligations
  • Marketing data: Until you unsubscribe or request deletion

8. Your Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request deletion of your data (subject to legal obligations)
  • Opt-Out: Unsubscribe from marketing communications
  • Data Portability: Request your data in a machine-readable format
  • Object: Object to processing of your data in certain circumstances

To exercise these rights, contact us at support@bwack.vip

9. International Data Transfers

BWACK is based in Australia. If you're accessing our site from outside Australia, your information may be transferred to and processed in Australia or other countries where our service providers operate. Our providers' privacy notices explain their international processing.

10. Children's Privacy

Our website is not intended for children under 13 (or 16 in the EU). We do not knowingly collect personal information from children. If you believe we've collected information from a child, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. Please review their privacy policies before providing any information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a revised date when our practices change.

13. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us:

  • Email: support@bwack.vip
  • Website: bwack.vip

Last Updated: 21 September 2026

BLACK. WHITE. APPLE. CHARLIE. KILO.